If the Price Is Not Compelling, It Is Not Selling!

If the Price Is Not Compelling, It Is Not Selling!

Why is it so important to use a listing agent in today’s housing market to get top

dollar on your home?.

Hi, I’m Terry Tucker with eXp Realty. I love helping people sell and buy homes right here in the San Ramon Valley and all over the San Francisco Bay Area!

Selling a home can be stressful and overwhelming, especially if this is the first time going through the process. That is why it is so important to have a great listing agent by your side. True to the name, a listing agent is going to work for you. They are ethically obligated to work in your best interest through vetting offers, negotiations, repair requests and all the challenges that can come with a real estate transaction. But more importantly before they get you to the escrow process, a great listing agent is going to help you price your home right before going on the market! According to real estate website Keeping Current Matters, 58% of agents indicate sellers have the most trouble setting the right price for their home. In other words, if the price is not compelling it is not selling!! Pricing your home right is the number one thing a seller must do in today’s market. According to Lawrence Yun, chief economist with National Association of Realtors, homes priced right are selling very quickly but homes priced too high are deterring prospective buyers, sitting on the market longer and creating price adjustments. On the other hand, under-pricing your home, will give you lost value, decreased selling power and could even deter potential buyers because they think something is wrong with the property. This is why it is so important to get your price right the first time around. As a seller you do not want to have multiple price improvements as this can also send a wrong message to buyers.

Bottomline: It is so crucial to have a great listing agent that will research current market conditions, look at pricing trends, know your motivation and timeline to sell, and price your home right to get you the most money on your investment. If you would like more information on inventory in your area, pricing and strategy, please reach out to my team and I. Working with knowledgeable agents can help you navigate the market conditions effectively.

If you have any questions or would like more information on the inventory in your area, along with pricing and strategy, please reach out to me. Working with a knowledgeable agent can help you navigate the market conditions effectively and will benefit you down the road with your largest long term investment. I’m a seasoned East Bay expert with a 5-star rating. I will help you navigate the market and make it happen, whether that’s selling or buying or both! 

And if you or someone you know needs to sell a home, ask me about my home-selling plans. I took the pain out of negotiating with a Realtor and made it SUPER simple. Really! Choose silver, Gold or Platinum – Pick your plan and Pick you price. Terms do apply. I’m Terry Tucker and I’m a  home selling expert. Let’s get you going . . . Call me today!

Putting People Before Profits!

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