“Why does your online marketing decide your final price?” Because in today’s market, buyers aren’t just shopping homes—they’re shopping experiences. And those experiences begin online, long before they ever set foot through your door.
As a digital marketing expert with over a decade in real estate, I’ve watched poor marketing make or break a sale time and time again! The quality of your online marketing directly impacts the number of showings you get—and ultimately, how strong your offers are. Buyers today are zooming in on listing photos, analyzing countertops, flooring, light fixtures, cabinet finishes, and yes, even electrical outlets. They’re clicking through floorplans to see how the home flows. They’re watching video walkthroughs to get a sense of space and lifestyle.
If your home isn’t presented in the absolute best light—from professional photography and videography to staging and compelling descriptions—you risk being skipped over entirely. Because buyers scroll past average. They’re drawn to homes that look polished, clean, and move-in ready—homes that pop off the screen and make them say, “This is the one.”
And it’s not just about looks. High-quality marketing drives traffic. More traffic means more showings, more interest, and more competition—which is how you get offers that are not only faster but stronger. Poor marketing does the opposite: fewer views, less excitement, and lower final sale prices.
In this market, presentation isn’t a “nice to have.” It’s the standard. The homes that sell fast and high, look great online and get the most marketing exposure long before a buyer steps inside. If you want your home to stand out the way top buyers expect, send me a message. I’ll make sure your online presence actually sells your home—not just lists it.
I’m Tanja Odzak, Realtor with eXp Realty. I help people sell and buy homes right here in the East Bay! With over $90 Million in homes sold and a decade of experience, I know how to help you win in any market. Call me today and let’s get you going!
