Have you heard that the real estate market has changed? The sellers who get it are winning and the ones who don’t, they aren’t. Their homes are sitting. Inventory is rising across the country and for the first time in years, buyers have options. In this shift, we are seeing a *ripple effect*
Hi, I’m Terry Tucker and I’m a Realtor with eXp Realty, helping people sell and buy homes right here in the San Francisco Bay Area!
More listings mean more competition, and more competition means pricing correctly matters! Now here’s the problem: 8 in 10 sellers still believe they’ll get an asking price or more. They’re pricing like it’s 2021. But guess what? That market is gone!
According to the National Association of Realtors, nearly half of sellers sold for less than asking this past Spring, and 1 in 3 had to reduce their price. That’s not a fluke. That’s the new normal and it’s getting worse. We are not just seeing it in certain pockets of the country; we are seeing it across the board. Even in California, 18% of new listings saw price “improvements” in the Spring. That means –PRICE REDUCTION–
Too many sellers are anchored to the past, ignoring the signals from the current market. The feedback is right there: If your home is sitting, it’s overpriced! Sellers who refuse to adjust, they’re bleeding time and leaving money on the table.
So what’s the solution? Sellers need to price right before the property goes live. Your list price needs to be based on not where the market was, but where it is right now and where it is headed. You have to get out in front of the market! This is a skills market and experience matters. That means strategic pricing, sharp marketing and smart negotiation. You don’t just list and hope anymore; you position yourself to win. If you’re thinking about selling and want to make a move before the competition gets even tougher, let’s talk strategy. I will sit down with you and show you the latest pricing trends and where the market is today. We will review current comparables in your neighborhood and outline a strategic marketing plan for you to get the greatest return on your investment.
With over two decades of experience as a Realtor and a 5-star rating… I’ll help you win, no matter what the market or your neighbors are doing! Call me today and let’s talk about it!
