Did your neighbor just undercut you?! As in… are they sabotaging your sale by listing their home thousands less than yours? Let’s talk about it!
Hi, I’m Terry Tucker, eXp Realty. I’m a Veteran Realtor of 27 years and I help people sell and buy homes right here in the San Ramon Valley and beyond! Why? Easy, I love helping people.
If your neighbor just undercut you by listing their home for thousands of dollars LESS than yours– then let’s have a little heart to heart about what’s actually happening when your listing is being undercut.
It could be that your neighbor slashed their price not because they are smart, but perhaps they are serious about selling. Unfortunately, guess who looks overpriced now?
Buyers don’t care who has quartz counters or a new roof, they care about perceived value and they will scroll past your property without blinking their eyes if your house is $50K more than your neighbor and you’re not showing WHY. And when buyers question the price, they typically move on.
But here’s where a professional and experienced agent comes into play: it’s not about being the cheapest, it’s about being the smartest. You win when you have the best positioning, marketing, and pricing psychology. So, unless you want to chase your neighbor down the price hill and lose tens of thousands of dollars in the process it’s time to outsmart them, not undercut. If you are thinking of selling, don’t get dragged into a price war. You get one shot on price. Let me show you how to price with power, position and dominate the market.
With almost 28 years of experience, a strong data background, I help you win. No matter what the market – or your neighbors – are doing! Call me today and let’s talk about it! I’m Terry and I sell homes. I’m a seasoned San Ramon Valley expert with a 5-star rating, and I’d love to get you started on your real estate journey. Let’s get you going, Call me today!
