If your home’s been sitting on the market with zero buzz, zero offers, and zero
urgency, it might be time to break up with your agent.
But first, you need to be honest with yourself and ask: Are you listening to your agent? Or should they be listening to you? Who’s doing their job? Every day your listing sits stale, buyers start asking: What’s wrong with it? And suddenly, you are chasing price cuts.
Here’s the Truth: if your home isn’t selling, it comes down to two things: You hired
the wrong agent OR you’re not listening to the one you hired.
In today’s market, you can’t just list a home and hope for multiple offers. You need an experienced agent WITH a digital marketing strategy and digital marketing plan. Today’s buyers are more
tech-savvy, and they are scrolling on digital platforms like Facebook, Instagram,
and YouTube. They are googling neighborhoods and doing their research. If your
listing isn’t showing up everywhere they are scrolling, then you are invisible.
But even the best marketing in the world doesn’t work if you ignore the professional
advice that comes with it. Don’t be a seller who refuses to price what the market
data is saying. A strategy does not work if you do not follow it. A true partnership
with your agent will be a marketing professional who knows how to drive
attention, traffic and urgency, along with a seller who trusts the process.
If you want the real data and a strategy based on your local market, reach out. With hundreds of transactions in the last 28 years, I help you win, no matter
what the markets are doing. Call me today!
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