If you think every real estate listing is created equal, think again! In this market, average listings are getting ignored while strategic ones are getting sold fast.
The days of lazy listings are over. What do I mean by “lazy listings”? Simply put, if your home hits the market with dark photos, no video, no 3-D tour, no paid social media marketing, no strategy, and just a sign in the yard, you are doing these three things:
Number 1: You’re handing power to the buyer.
Number 2: Your home’s gonna sit.
And Number 3: You’ll leave equity or money on the table.
The listings that are winning right now have strategic pricing based on hyper-local data, not emotion. They’re launched with targeted Facebook ads, 3-D video walkthroughs, and retargeting just like a high-level product marketing campaign. And if your agent isn’t doing that, they’re not marketing. They’re just doing a lazy listing on your behalf.
I’m Terry Tucker with eXp Realty and I’ve been selling homes using cutting-edge digital strategy, not outdated and lazy tactics. Reach out so I can show you our cutting-edge and comprehensive marketing campaign customized to your home features to get your house sold!
